Russian (CIS)English (United Kingdom)

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Term Definition
Advertising research

Advertising research is a specialized form of marketing research conducted to improve the efficiency of advertising. Types of advertising research include: pre-testing and post-testing. Pre-testing, also known as copy-testing, is a form of customized research that predicts in-market performance of an ad, before it airs, by analyzing audience levels of attention, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attention and flow of emotion. Pre-testing is also used to identify weak spots within an ad to improve performance, to make ad more effective, to select images from the spot to use in an integrated campaign’s print ad, to pull out the key moments for use in ad tracking, and to identify branding moments. Post-testing- provide either periodic or continuous in-market research monitoring a brand’s performance, including brand awareness, brand preference, product usage and attitudes. Overall, advertisers use post-testing to plan future advertising campaigns.

Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia


Warning: require_once(/home/o-zarenie/o-zarenie.com/docs/includes/domit/xml_domit_lite_include.php) [function.require-once]: failed to open stream: No such file or directory in /home/o-zarenie/o-zarenie.com/docs/administrator/components/com_joomfish/classes/JoomfishManager.class.php on line 213

Fatal error: require_once() [function.require]: Failed opening required '/home/o-zarenie/o-zarenie.com/docs/includes/domit/xml_domit_lite_include.php' (include_path='.:/home/o-zarenie/o-zarenie.com/php') in /home/o-zarenie/o-zarenie.com/docs/administrator/components/com_joomfish/classes/JoomfishManager.class.php on line 213