Russian (CIS)English (United Kingdom)

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Term Definition
Analysis of advertising effectiveness

An evaluation of the extent to which a specific advertisement or advertising campaign meets the objectives specified by the client. There is a wide variety of approaches to evaluation, including inquiry tests, recall tests, and market tests. The measurement approaches include recall of ads and advertising themes, attitudes toward the advertising, persuasiveness, and impact on actual sales levels.

Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia


Warning: require_once(/home/o-zarenie/o-zarenie.com/docs/includes/domit/xml_domit_lite_include.php) [function.require-once]: failed to open stream: No such file or directory in /home/o-zarenie/o-zarenie.com/docs/administrator/components/com_joomfish/classes/JoomfishManager.class.php on line 213

Fatal error: require_once() [function.require]: Failed opening required '/home/o-zarenie/o-zarenie.com/docs/includes/domit/xml_domit_lite_include.php' (include_path='.:/home/o-zarenie/o-zarenie.com/php') in /home/o-zarenie/o-zarenie.com/docs/administrator/components/com_joomfish/classes/JoomfishManager.class.php on line 213