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Term Definition
Content analysis

The essential part of political campaign is advertising campaign. It is the use of paid media (newspapers, radio, television, etc.) to influence the decisions made for and by groups. These ads are designed by political consultants and the campaign’s staff. The content analysis is used to control and analyze the politician activity.
Content analysis is a methodology in the social sciences for studying the content of communication. Content analysis is a summarizing, quantitative analysis of messages that relies on the scientific method (including attention to objectivity, intersubjectivity, a priori design, reliability, validity, generalizability, replicability, and hypothesis testing) and is not limited as to the types of variables that may be measured or the context in which the messages are created or presented.

Content analysis of website

Content analysis of website includes: analysis of the site’s weight; relevance, density of the title, keywords to the text of page; speed, time of download page; analysis of text on a page; treatment of stop-words; percentage ratio of keywords with the text on a page.

Creating political image

One of the most important ways in which a political candidate or aspiring political candidate can increase their widespread appeal is the image they project. In a political culture where personality and likability are more important than policies and promises, any candidate that stands a chance of winning must present an image to which constituents can relate. Creating a political image must conform to your ideological base as well as reach out to constituents outside your base.

Creating the idea of advertising campaig

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. Advertising idea is the theme or concept that serves as the organizing thought for an advertisement. Ideas are used to dramatize the product-related information conveyed in advertising.

Creating the political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. Political campaigns often refer to electoral campaigns, where in representatives are chosen or referendums are decided. In a political campaign must be considered how to communicate the message of the campaign, recruit volunteers, and raise money. Campaign advertising includes techniques from commercial advertising and propaganda. The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imagination of the campaigns' participants. These techniques are often combined into a formal strategy known as the campaign plan. The plan takes account of a campaign's goal, message, target audience, and resources available. The campaign will typically seek to identify supporters at the same time as getting its message across.

Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia

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