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Term Definition
Creating political image

One of the most important ways in which a political candidate or aspiring political candidate can increase their widespread appeal is the image they project. In a political culture where personality and likability are more important than policies and promises, any candidate that stands a chance of winning must present an image to which constituents can relate. Creating a political image must conform to your ideological base as well as reach out to constituents outside your base.

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Research company «Ozarenie» Sochi 2010

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