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Term Definition
Creating the idea of advertising campaig

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. Advertising idea is the theme or concept that serves as the organizing thought for an advertisement. Ideas are used to dramatize the product-related information conveyed in advertising.

Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia


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