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Term Definition
Internet advertising campaigns

There are two types of Internet advertising campaigns: advertising campaign which activities designed to attract the clients and advertising campaign made for building the image of a company. First type of advertising campaign is used to increase the number of consumers. In this case such methods are used: website promotion, Search Advertising (An advertiser pays for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results), banner advertising, e-mail marketing (this is not spam, but interesting and attractive e-mail communications to stay in regular touch with your customers and build strong consumer relationships). Second type is the image advertising campaign. It is more difficult, costly and long way, the main idea here is to build the strong positive image of a company. The tools of image advertising campaign are: the secret campaigns made by special agents in social networks, blogs, dating portals, forums and chats. These agents in hidden form mention of some brand or a company in dialogs, put interesting topic for talks in forums, publish articles, show other people that using some product or a service more comfortable and profitable by telling their own experience. In that case the advertising campaign is more useful, it is not seen as the advertising but as the useful information, as an advice of a friend, what influences strongly on the process of making the choice in goods or services.

Internet marketing

Internet marketing is the marketing of products and services over the internet. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. SEM - Search Engine Marketing- the process of building and marketing a site with the goal of improving its position in search engine results. SEM includes, both search engine optimization (SEO), and pay per click advertising (PPC), as well as using all other areas and services offered by Search Engines.

Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia

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