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Term Definition
Internet marketing

Internet marketing is the marketing of products and services over the internet. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. SEM - Search Engine Marketing- the process of building and marketing a site with the goal of improving its position in search engine results. SEM includes, both search engine optimization (SEO), and pay per click advertising (PPC), as well as using all other areas and services offered by Search Engines.

Judgment sample

A nonprobability sample that is often called a purposive sample because the sample elements are handpicked because they are expected to serve the research purpose.

Keyword research

The search for keywords related to a Web site. Analysis of keywords helps determine which ones would yield the best return on a search engine optimization (SEO) program.

Laboratory experiment

A research investigation in which investigators create a situation with exact conditions so as to control some variables and manipulate others.

Man-on-the-street survey/in-home-intervi

These are the methods of personnel face-to-face interviews, which are the most widely used in the research of any topic and based on a direct meeting between interviewer and interviewee. By personal communication it is possible not only to obtain much more information, but also to use visual materials (cards, pictures, packages, logos, etc.) to encourage response. A face-to-face interview does not bore a respondent and ensures full and accurate data. The choice of optimal interviewing method depends on research objectives and is agreed upon with each client.

Measuring level of social influence on b

Study of public process and social phenomena in the sight of their influence on a business environment.

Media planning

Media planning entails finding the most appropriate media products for a clients brand or product. The job of Media Planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives. In the process of media planning is needed to answer questions such as: 1. How many of the audience can I reach through different media? 2. On which media (and ad vehicles) should I place ads? 3. Which frequency should I select? 4. How much money should be spent in each medium? In answering these questions an optimum Media Plan is done and enables its user to deliver on the clients objectives.

Media research

Media research involves qualitative and quantitative studies, media measurement and provides independent media expertise and support in the sphere of radio and TV. Here can be organized two types of projects: Study of media audience Surveys of this type mainly focus on analysis of the image of television channels, radio stations, print publications and websites, and on testing different formats and concepts. Study of media markets It involves research into the advertising industry and related industries. Such projects evaluate the size of advertising markets, product positioning and the efficiency of ad campaigns and various advertising vehicles and formats, among other questions.

Merchandising

Merchandising can relate to the promotional activities of manufacturers that bring about in-store displays, or identify the product and product line decisions of retailers. Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

Mystery shopping

Mystery Shopping – acting as customers visit a shop or a company, followed by completion of a Mystery Shopper form or a questionnaire with comments on quality of services provided. This research technique is usually applied for getting a comparative analysis of prices and services of competitors. Mystery Shopping operations may be an in-store visit of an observer and/or performed by phone.

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Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia


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