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Term Definition
Non-typical advertising technologies

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text massages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word-of-mouth enthusiasm.

Observation

Observation – a method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded.

Opinion poll

An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. Opinion polls can be organized to discover people life style (in general, this is the manner in which the individual copes and deals with his/her psychological and physical environment on a day-to-day basis. More specifically, it can be as a phrase describing the values, attitudes, opinions, and behavior patterns of the consumer. It is also the manner in which people conduct their lives, including their activities, interests, and opinions). Physiographic analysis is a technique that investigates how people live, what interests them, and what they like; it is also called life style analysis or AlO because it relies on a number of statements about a person's activities, interests, and opinions. It is a technique that investigates how people live and what interests them.

Organizing and training of a activists/a

We live in a democracy, it is everyone’s duty to participate in it. Voting is a part of everyone’s civic duty, but for those who are interested in active involvement, voting is only the first step. Among such kind of people can be organized groups of activists. Activists are the 'foot soldiers' loyal to the cause, the true believers who will carry the run by volunteer activists. Such volunteers and interns may take part in activities such as canvassing door-to-door and making phone calls on behalf of the campaign. The program of training includes: -Making the emotional contact, -Different scenarios of talks with the electorate in face-to-face talk or phone call, -Objections- are good source of information, -Ways of argumentation and skill to be convincing, -Objections and efficient answers, -Completion of the talk.

POS-instruments

Point of sale instruments are all marketing and sales stimulation activities: design, creation, promotion, care and training of the sales staff.

Pre-election political ratings

An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. Political polls in pre-electoral period can show the rating of candidates and plan actions to high up the rating of our candidate.

Promotional merchandising

In retail commerce, visual display merchandising means maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. Products should be located in an obvious and visible location, also known as product placement and be presented in appealing way. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.

Qualitative research

Qualitative marketing research is a set of research techniques, used in marketing in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for statistical significance

Quantitative research

Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the “four Ps” of marketing: Product, Price, Place (location) and Promotion.

Retail audit

Retail audit – is used to determine the quality of service in stores, also pricing and assortment politics of a store.

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