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Term Definition
Website promotion

Website promotion – is a special type of advertising that helps your site to get leader positions in the search engine results for the key words and key phrases which characterize your main business activity.

XML Feeds

A form of paid inclusion in which a search engine is fed information about an advertiser’s web pages via XML, rather than requiring that the engine gather that information through crawling actual pages. Marketers pay to have their pages included in a spider-based search index based on an XML format document that represents each page on the advertiser site. Advertisers pay either annually per URL or on a CPC basis – and are assured of frequent crawl cycles. New media types are being introduced into paid inclusion, including graphics, video, audio, and rich media.

Yield management

The practice of pricing to maximize the amount of revenue received per unit sold. It is commonly associated with the pricing practices of airlines, hotels, and other sellers of “perishable” products.

Zone pricing

The delivered cost based on factory price plus averaged freight rate for the section or territory to which goods are shipped (same delivered cost to all in the zone).

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Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia


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