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Term Definition

A hall-test is a face-to-face interview conducted in special venues. If you need to measure consumer perception of a product’s properties, to test an ad or ad concept, or measure brand image, a hall-test is one of the most effective ways to do so. Hall tests are conducted in special venues to enable a relatively large number of respondents to see and test the products under study. Respondents are screened and recruited from high streets adjacent to the venues.

Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia

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