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Term Definition
Self-administered survey

In a self-administered survey, the respondent is directly handed the questionnaire to fill out.

SEO Copywriting

SEO Copywriting is a special technique for writing and editing text for the websites in the way so that firstly the user could easily read and understand the text and secondly the text includes the top keywords and phrases so that it would be equally appealing both for your visitors and the search engines.
The main goal of SEO Copywriting is the rating upgrade of the website in the results of the search engines after the searching by the top keyword phrases. SEO Copywriting goals: -Web content optimized for higher rankings and traffic, -Interesting and understandable content for visitors, -Marketing and advertising of the goods or services.

Social tension

Analysis of social tension helps to evaluate the level of civil disorder, it is one or more forms of disturbance caused by a group of people. Civil disturbance is typically a symptom of, and a form of protest against, major socio-political problems; the severity of the action coincides with public expression(s) of displeasure. Examples of civil disorder include, but are not necessarily limited to: illegal parades; sit-ins and other forms of obstructions; riots; sabotage; and other forms of crime. It is intended to be a demonstration to the public and the government, but can escalate into general chaos. More frequently, the cause of such issues is related to economic stagnation, severe inflation, devaluation of currency, disasters man made or natural, severe unemployment, oppression, political scandal, or, in some countries, sporting events. So the level of social tension can show the business atmosphere, such information is very important for making right decisions in business strategy.


Speechwriting is very important part of political campaign. Speech always involves points, themes, positions, or messages the executive would like to cover. Writing a speech involves several steps. A speechwriter has to meet with the executive and the executive's senior staff to find out the broad framework of points or messages that the executive wants to cover in the speech. Then, the speechwriter does his or her own research on the topic, to flesh out this framework with anecdotes, and examples. The speechwriter will also consider the audience for the speech, which can range from a town-hall meeting of community leaders to an international leaders' forum. Then the speechwriter blends the points, themes, positions, and messages with his or her own research to create an "informative, original and authentic speech" for the executive.

Store decor

Original ideas in decor and design will set your store apart from all others. A selection of professional signage, colors and finishes gives your store a whole buying atmosphere that has personality, distinction and warmth. Your store is seen as a whole, so all areas should be coordinated. Merchandise will sell easier and faster in a pleasant atmosphere.

Store planning

Store planning has great influence on economic effectiveness. We will arrange your store so that the customer pulling departments are located in spots that control traffic and increase impulse buying. Designing store interiors for “four corner penetration” leads customers from purchase to purchase, instead of buying the one or two items they intended to buy. This means that almost every individual that enters your place of business will examine more merchandise than ever before. You can get more stock in sight and in reach with no added floor space.

Glossary 2.7 uses technologies including PHP and SQL

Research company «Ozarenie» Sochi 2010

Site creation: AeroMultimedia

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