Your goals

Your goal: Increase in profits, increase sales, attracting new ones.
Our solution: Complex marketing research:

• identification of strengths and weaknesses of a company;
• reputation rating of the company;
• determination of consumer preferences of target audience;
• reliable information about market conditions (market structure, key players, conjuncture, segments);
• identification of market trends;
• identification of unoccupied market niches;
• perspectives of introducing new products or services.

Your goal: Preservation of existing customers, strengthening the company's image
Our solution: Comprehensive analysis of the target audience, analysis of the company's image:

• determination the target groups of goods/services consumers;
• determination of consumer preferences of target audience;
• identification of the most popular loyalty programs among the target audience;
• identification of consumers’ perception the company and its products/services;
• identification of strengths and weaknesses of a company;
• definition of the company's position in the competitive environment;
• detailed study of each component of the company's image;
• working out the measures to enhance image and loyalty.

Your goal: Attracting new clients.
Our solution: Developing an effective advertising campaign:

• identification of new target groups of consumers;
• identification of consumer preferences of new target groups;
• identification of the most popular loyalty programs among the new target audience;
• definition of media - preferences of the new target audience;
• working out an advertising campaign and an effective media – plan.

Your goal: Optimization of assortment of products or service package
Our solution: Study of consumer preferences:

• identification of the most popular group of goods/services;
• gaining a deeper understanding of the consumers’ needs and wishes;
• analysis of the existing range of products and services for compliance with the expectations of consumers, comparison with the competitive positions;
• study of the clients’ perception of quality of goods/services;
• identification of opportunities to offer just such a product/ service, which consumers need;
• anticipation of new requirements, unknown for competitors, and enabling innovative breakthrough.

Your goal: Improving the quality of service.
Our solution: Observation (Mystery shopping)

• estimation of service quality, sales techniques, appearance and interior design office, the appearance of staff, awareness of staff about the proposed product, service;
• submission of comments on the quality of service;
• comparison of prices and quality service with similar services of competitors;
• working out the recommendations to improve customer service.

Your goal: Determination of the optimal level of prices offered goods/services
Our solution: Price Research:

• study of the competitors pricing policy;
• study of the consumer behavior at different prices for goods/ services;
• assess the effects of prices on the image formation within the target audience;
• study the impact of different price levels on the consumer preferences.

Your goal: Conclusion on the market of new products, entering new service to an existing package of services
Our solution: Testing of products and services:

• study of consumer perception of product/service properties;
• study the attitude of the target audience to the existing market goods and services;
• identification of unmet demand among the target audience;
• selection of an optimal product/service.

Your goal: Working out an effective advertising campaign
Our Solution: Testing advertising concepts:

• search for ideas and concepts for the upcoming advertising campaign;
• identifying potentially successful advertising concepts from a variety of options;
• determination of the attractiveness of concepts for the target audience, their strengths and weaknesses, their proximity to the consumer, their novelty, the level of inducement to purchase;
• selection of the most successful advertising concept;
• working out an advertising campaign based on the selected advertising strategy.

Your goal: Evaluating the effectiveness of an advertising campaign
Our solution: Analysis of the advertising effectiveness:

• analysis of changes in sales (total sales and sales in different groups of goods / services);
• questioning the target audience for memorability of the viewed advertising and its impression;
• determination the intention to make a purchase after viewing ads.

Your goal: Working out the effective media – plan
Our solution: Media preferences research:

• the rating of information sources for your customers;
• study the level of consumer confidence in the sources of information;
• study the attitude, trust and depth of attention of the target audience to the different advertising tools.

Request for research

You can get a customized solution of your goals by filling out an application form for research or send us a letter E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it